Merchants & Sponsors
Throughout a Metcove enabled event, updates about changes and points of interest are sent to the mobile devices of event attendees.
On each of these mobile phone messages, advertisers and sponsors have the opportunity to embed highly targeted mobile marketing messages, 'mobile' coupons, or informative advertisements in these updates.
Added value marketing messages are especially effective with the specific target audiences attending events such as conferences and trade shows.
Metcove is creating a revolutionary "Event Advertising Network" which will connect event sponsors and event advertisers with event planners.
By bringing together both event planners and event advertisers, who are all seeking to send targeted and time-sensitive marketing messages to event attendees' mobile phones and desktops, we create a unique business opportunity to generate new revenues and new advertising opportunities.
The Metcove network will facilitate organizations such as hotels, attractions, restaurants, tour operators and others to obtain detailed information about upcoming and ongoing events in their area.
This information allows potential event advertisers/sponsors to target their advertising or sponsorship messages to specific groups of event goers.
Marketing and advertising messages are displayed on event goers' mobile devices and desktops and optionally on interactive digital displays strategically located at event venues.
The Event Advertising Network service notifies you of upcoming events and therefore potential clients.
For example, a restaurant marketer is notified of the fact that 1000 event goers will be attending 10 events taking place within a 5 miles/ km radius within the next two weeks.
Armed with this information, the restaurant marketer may elect to sponsor emails or other digital advertising that will reach attendees of events that match their desired customer segment.
Marketers may also choose to advertise at the event venue(s). Savvy marketers may also create coupons especially redeemable by event goers to attract potential customers.Click HERE to request an account