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Advertisers - Deliver Targeted Messaging as a Value FeatureYour marketing message goes to a self-selected, interested audience of special event attendees. An audience who sees the value in your product or service. A new way to reach event delegates. Metcove is a "match-making" web-based service that connects relevant advertisers (through event planners) to event attendees via mobile devices such as smart phones, net-books, and laptops. The Metcove Event Advertising Network gathers detailed information on the profiles of attendees at participating conferences, trade shows, meetings, and conventions. As communication alerts are sent out to attendees via email, your embedded advertisement or mobile coupon will be displayed to a relevant and targeted audience. As a marketer, you state what kind of event you are interested in sponsoring or advertising at (e.g., an insurance company interested in targeting middle-class professions such as teachers, middle-management, etc.), the geographic locations that interest you, etc. The event planner sees your posting and contacts you with the particulars of the event and you decide if it is a good match and value for your marketing plan. Create mobile coupons directly relevant to the event to attract new customers.
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